Art of Steel: Jeff Koons to Create BMW Art Car

Jeff Koons, BMW Art Car
The concept of the BMW Art Car was introduced by Hervé Poulain, an auctioneer and ardent racing driver from France who was searching for a link between art and cars; he asked his friend renowned artist Alexander Calder to paint the first example in 1975.

VIDEO: Learn about the history of the BMW Art Car and watch as Pop artist Andy Warhol paints his 1979 model.
NEW YORK — Jeff Koons, the American artist known for his balloon sculptures of steel, has been chosen to create the 17th version of the BMW Art Car in the 35th anniversary year of the program. The announcement was made at the artist's New York City studio on Tuesday.

"I look forward to participate in a tradition set forth by such great artists as Calder, Lichtenstein, Stella, and Warhol," said Koons, whose design will be revealed later this year. The most recent Art Car was done by Danish-Icelandic artist Olafur Eliasson in 2007.

BMW board member, Frank-Peter Arndt said, "Our company and Jeff Koons are drawn to permanent innovation and cutting-edge technology. Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program."

Jim O'Donnell, President of BMW North America added, "The entire BMW Group is looking forward to this celebration of contemporary art by Jeff Koons, one of the greatest artists of our time."

Many of the BMW Art Cars have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim and the Shanghai Art Museum. 

[Source: PR Newswire]


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